Hands up if Aveda Shampure is a core scent memory for you. It is for me, and the refreshing scent of this Aveda Scalp Solutions Hydrating Scalp and Hair mask is taking me back in time to a decade where anything outside of the drugstore was a splurge. Most of the time I used Pantene from the drugstore, but if there was a time to splurge, it was time for Aveda. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This mask is unique in that the directions are for you to massage it onto your scalp. If you’re used to your usual scalp massage at the salon, then this is the same idea. It’s a first for at-home haircare because although we have scalp serums, this is the first product I’ve seen that is an in-shower treatment. Massaging the mask into the scalp is supposed to help with scalp hydration, hopefully helping balance that skin. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Texture-wise it feels like your traditional thick conditioner, leaving hair coated with an anti-tangle, smooth residue while being silicone-free. I use this almost like a traditional conditioner except I do massage it into my scalp and then leave it in for a bit before I rinse it out. Did you know that even just 4 minutes of scalp massage a day can stimulate hair growth? I don’t always manage to get my 4 minutes in but at least in the shower I can fit in a minute or two. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Maybe it’s the freezing temperatures, but I’m not finding this formula to be overly heavy the way that some silicone-free formulae can be. So now I’ve taken care of my hair and a core scent memory is unlocked. It’s my way of beating the winter blues. ⠀⠀⠀⠀⠀