I have it in Strawberry Frozé. It’s a hot pink, a magenta on me, and you can see in the swatch below that it has a balm-like texture when you first put it on.
A couple of coats give you almost full coverage. Although if you have pigmented lips like I do, then you’ll want more than one coat.
Once the balm wears off, you’re left with a popsicle-like stain that lasts the whole day.
Right now, this lipstain is only available in only 3 colours – a hot pink, a red, and an orange. If these ever come out in a more natural-pink then I’ll get another one.
$24 or get all three colours for $54 online. Also at Sephora. Vegan, gluten-free, and cruelty-free.