CoverGirl Partners with Olay

By Kyle Gordon

It seems like a match made in heaven. After much anticipation, CoverGirl and Olay have collaborated to create Simply Ageless, a new foundation that provides natural coverage with the added benefit of Olay’s Regenerist serum.

How it works?
The second it hits your skin the creamy texture instantly transforms into a liquid blanketing the skin in age-defying foundation that won’t settle into nooks and crannies.

Benefits:
Targeted to women 35+, Simply Ageless combines vitamins, skin conditioners and anti-oxidants to improve the look of skin’s texture. “Women typically wear facial foundation at least eight hours daily, so a formulation that helps improve skin condition can have profound benefits over time, especially for those with sensitive skin,” says Dr. KucyPon, Olay consulting dermatologist. . As if that weren’t enough, this formula also contains SPF 22, so you can feel protected all-day.

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3 Responses to CoverGirl Partners with Olay

  1. Isabelle January 3, 2009 at 9:55 pm #

    This is not a collaboration!
    Cover Girl and Oil of Olay are brands of the same compagny : Procter & Gamble…

  2. Leslie March 17, 2009 at 4:35 pm #

    Obviously Isabelle has never worked for a large company. I have used the product for less than a month and notice a difference.

  3. Henna March 18, 2009 at 9:13 pm #

    Either way, what’s the big deal?

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