Gwen Stefani, Harajuku Lovers, and Their Perfumes

So the new thing in beauty is coming out with products that have a spin to them. You know that the trend has caught on hard, when it’s not enough that a celebrity is releasing a new perfume – she’s releasing 5!

The celebrity in question here is Gwen Stefani and her collection of Harajuku Girls Perfumes. There are 5 incarnations and each smells different from the other. Besides that, each bottle looks like a Harajuku Girl (although if you follow Gwen Stefani’s performances, you’ll know that there were only 4 to begin with) and the bottles look like ultra-cute dolls.

I’ve now worn each of the 5 perfumes and though I have my favourites, the thing is that despite the cute appearances, these are all really good perfumes. They have great lasting power and the line itself has a range. There’s a gourmand coconut and vanilla-based scent, “G”, and a crowd-pleaser, Love, which is more of a floral-vanilla. There’s also something fresh, Lil Angel, and my favourite, Baby.

Of course, the packaging makes me think that the perfumes are being marketed to the younger crowd or to those women who like all things cute, and the fact of the matter is that it’s precisely those women who will pick up the perfumes to even smell them.

But I’m curious to know what you think: these perfumes have been in stores for a little while now and I’m wondering what you think of the Harajuku Lovers perfume packaging. Leave me a comment!

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11 Responses to Gwen Stefani, Harajuku Lovers, and Their Perfumes

  1. rose says:

    I have four of them with the exception of music(my next purchase). And my favorite of the lot is BABY. Is a more mature baby powder scent, is soft and soothing, very beautiful and not overpowering at all.

  2. Kimberly says:

    I think it’s really juvenile and un-classy. More for tweens in my opinion. I picked them up to smell them and they have great scents, but I don’t want this sitting on my vanity. It looks like a toy.

  3. Georgia says:

    I love these. I got G for my birthday and I’m constantly getting complimented on it.

    Georgias last blog post..Total Beauty Weekly Web Tour

  4. M says:

    I think her entire use of the harajuku girls is racist. Trying to own these girls, naming them, deciding when and when they cannot speak, deciding what their ‘culture’ is…disgusting. I hope the fragrance line is a flop

  5. Moe says:

    My question would be, are they being bought for the scent or because of the ‘cute’ container. I agree that they are marketing for a specific age group.

    Moes last blog post..Promo Friday

  6. Henna says:

    Interesting how the concept is a love/hate one for so many people! Moe, I think you bring up a good piont, and I’m guessing that the container attracts people to noticing the perfume in the first place, and then they pick the one they like best by smelling the scent.

  7. “I think her entire use of the harajuku girls is racist. Trying to own these girls, naming them, deciding when and when they cannot speak, deciding what their ‘culture’ is…disgusting. I hope the fragrance line is a flop”

    I think I agree with this statement… Maybe not entirely racist but I think her line definitely re-enforces cultural stereotypes.

    Plus I think the actual “smells” themselves are very cheap smelling…

    Miranda McCurlies last blog post..ilovecpstyle: http://twitpic.com/nt9v – Hearey Hearey, Johnny the ‘Stache has just hit the $200.00 mark for Movember! Atta boy, @JohnnyPR

  8. Henna says:

    Just a question: how is Stefani’s use of the Harajuku girls racist?

  9. Shaheen says:

    They are cute looking but the fragrance does not last long

  10. Beia says:

    The perfume tops are gorgeous- as a girlie girl they appeal to me. The scents vary. PS: They are not “racist”- they are celebrating the crazy style of a particular group of very cool Tokyo girls (not all oriental women). I had a blonde doll when I was little- I wasn’t trying to “control it” culturally- it was just pretty. Is the Gwen “G” doll racist against bleach-blonde Italian- Americans? No.

  11. Shantel says:

    Who ever used the term “oriental women” in the previous comment should be informed that the word oriental is not appropriate to use for defining a person/groups of people. Oriental is used to describe foods, or rugs.

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