I see it every year. Retailers get us.
They know that in the summer, it’s all about quick and easy makeup that has a certain amount of lasting power. All those picnics, barbeques, and the occasional wait at the bus stop or blizted A.C. doesn’t necessarily mean well for makeup and so we want something that lasts.
And that’s why every year, I see cream shadows launch or re-launch in the summer. Stila, Bourgois, and Clinique are among the brands that have released new ones this year, though MAC, Benefit, Fresh, and Shiseido have similar options available too.
One thing that you might not be aware of: these are cream to powder. I actually had to explain this to a makeup artist friend of mine who had never used them and was scared to. Once they’re on your lid, they dry and stay put. They are even virtually water-proof and only come off when you wash your face.Cream eyeshadows are great, and if you want a tip, they are best applied with your fingertips rather than the applicator. My only qualm with them is that they are very shimmery and only come in light shades, but the good thing is that you can layer regular shadow over them to give the shadow more lasting power. If you haven’t played with these before, you definitely should. Light colours are likely what you’ll be reaching for this summer anyhow, so give these a try!