L’Oreal Sublime Mousse Hair Color

I dye my hair on a regular basis, and I have to say that I haven’t found my holy grail of box hair dyes yet. I’m slowly working through the brands but I’ve tried almost everything at the drugstore.

When L’Oreal came out with a foam hair dye, I was eager to try it. One of the problems that I’ve had with L’Oreal Preference is that it’s so liquidy that it is liable to drip all over the place, and so even though it’s a top-rated hair colour, I do not like it.

The L’Oreal Sublime Mousse is said to be non-drip, and so easy to apply that you can do your entire head in 3-4 minutes.  They also say that this dye looks more natural than others.  This hair dye comes in two parts that you mix together. You can then dispense the foam in your hand and apply it to your hair as needed. They do say that you can use the foam to cover all the hair, from roots to tip. In fact, the box says that it’s perfect for root to tip application.

The foam had potential. Because it’s a thicker product, it was easy to blend on to my hair and apply it exactly where I needed it. I was also able to easily get the back of my head and really get every single part of my hair. Best of all, one box covered all my hair evenly.  And yes, even though I have really long hair, I have to say that this didn’t take long to apply.  It took me all of 5 minutes to do my entire head, and I did go from root to tip because I had some highlights that I wanted to cover up.

But, this isn’t the holy grail of all hair dyes, in fact, I would probably never use this product again.

The coverage that this provides is horrible. After rinsing the product out, I could still see some grey after I was done, and the highlights I was trying to cover up were still there. I also found that by the time I had finished coating all my hair with the foam, the area that I started with looked dry and as if I hadn’t gotten to it at all. I had a couple of pumps of foam left over to re-cover those areas, but it made me nervous to see that it looked as if those areas weren’t covered.

In hindsight, I should have seen that coming. Most hair colours don’t recommend that you cover your hair from root to tip, because it leads to overly flat thick colour, that looks totally fake. They usually say that you should just cover your roots and cover the rest of your head sparingly so that you don’t get that ultra dark and thick look.

The L’Oreal Foam says that you can use it from root to tip because they know that it’s not opaque coverage! They know that it’s not going to cover as well as the regular hair dyes, so it doesn’t matter if you use it all the way to the ends of your hair.

Overall, if you have grey hair, you are going to want to skip using this foam. It might cover it, it might not, so why take the risk? If you don’t have a lot of grey (and I don’t), you might get away with using this and could use it on a regular basis, but it’s nothing fantastic. This product is probably best for those who have a minimal amount of grey to cover and who want a natural looking but permanent hair colour.  This will give you tones and highlights because some of your natural colour will surely peek through the foam.

L’Oreal Sublime Mousse is on shelves everywhere, and retails for $11.99.  It is available in 12 shades.

There are a few other brands that are going to be coming out with foam hair dyes, and I will be trying those and posting my reviews in the coming week!

If you have tried this product, I would love to hear what you thought about it!

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48 Responses to L’Oreal Sublime Mousse Hair Color

  1. Glori B says:

    Have you tried Clairol Nice N Easy foam? and what did you think?

  2. Henna says:

    I did try it and I’m going to post a review on it soon. Stay tuned!

  3. Kaitlyn says:

    Yea, i tried it in pure black and I have to suggest that no one buys it because it works like a temporary dye. it isn’t strong enough and if my brown hair as not changed… really really disappointed. Perfect 10 is from Clairol is probably the best hair colour you could get, in my opinion.

  4. Henna says:

    Hey Kaitlyn, thanks for your comment. Glad I wasn’t the only one that didn’t love this product.

  5. Renee V W says:

    HATED it. The color they call something like “Spicy Auburn” should be re-named “Clown Car Purple” or “Yes, I do work at the circus.” Because that’s what color my hair is today, and I am NOT a happy camper!! I’m actually getting on line to try to find out how soon I can re-color my hair to get rid of this awful color. Grrrrrrr ……

  6. Cindy says:

    I just tried the L’Oreal Sumblime mousse hair colour in blonde and I agree it is awful. I used the blonde colour and my hair turned out brown. Normally I use the Perfect 10 lightest blonde and I love it. Since the local Rite Aide was out of my color I tried the L’Oreal Sublime Mousse and I hate it. I will never use this product again.

  7. Barb says:

    Thank you for this review. I was going to try this product because I was not happy with NicenEasy foam.

  8. omg! says:

    What a horror! I have natural black hair…a rare thing I know. I have been covering my grey roots for many years now (15 YRS.) and have never once had an issue. It is an easy color to match to say the least and this is never ever an issue. I had heard that the new foams were great and so very easy, so I figured I would give it a try. What a mistake! MY GREY ROOTS ARE RED!!! When I looked in the mirror I could not beleive my eyes. Red…I look like a freak. My hair is black and now I have red, and I mean red..not auburn, roots. DO NOT USE THIS PRODUCT.

  9. Lynn says:

    Thanks for the review. I bought this product just for a change but you have put me off using it, I can’t seem to find anyone who is happy with it. I have always used L’oreal Excellence which for me is very good, people think I have my hair done professionally. I am off today to buy that again and won’t ‘experiment’ with the new LSM. Thanks for saving me from making a mistake.

  10. Skyjack says:

    I used it and loved it. It did cover all my grey, but then again I did start on those areas as instructed and so it got the most working time in there, I used number 40, which on the box is about 2 shades lighter than I own hair. In the end it turned out a deep warm brown with a reddish glow. Absolutely love it.

  11. Henna says:

    Hi Lynn, Skyjack seems to like it (comment above).

  12. Lynn says:

    Well maybe that’s the thing to do – I’ve done it now, with Excellence but I’ve still got the LSM so, following your advice Skyjack, I will try it next time.

  13. Kathy says:

    The process was not messy which was nice but the idea is for the product to color and it doesnt very well!! It did not cover gray at all and like your thought – I should have questioned the product saying you can apply to all of your hair, no permanent hair color would say that -usually you apply to gray roots only. Will not get again :o(

  14. Dawn says:

    I tried the Black dye, my grey looks almost dark red. Horrible product!!

  15. Henna says:

    Wow this product really did not work for a lot of people.

  16. Tina says:

    After trying numerous store brands over the years I switched to doing it myself with salon products at home. I won’t be in town to pick more up so I picked up the Sublime Mousse #40 last night. I tried it today and got amazing results. Covers the grey, all over color is even and best of all there was more than enough product in the one box to do all my hair which is past my shoulders and coarse as well. I am pleasantly suprised and think this might be new favorite product.

    I checked reviews for tips as I know those happy with the product are less likely to review than those with negative results so here’s a positive for those checking.

  17. Henna says:

    Hey Tina, thanks so much for your comment. It’s true – people who had a negative experience would probably google this while those with a positive experience would not.

    It’s probably also worthwhile to remember that all products go through vigorous testing before they get introduced into the market place. That doesn’t mean that there aren’t some doozies out there – but, at the very least the product did work for a large percentage of people who tested it and that’s why it’s out there.

  18. Gina says:

    I have this on my hair right now, certainly wish I would have read reviews first! I’m hoping I’m the one in a million that has luck with it. Ha!

    Thanks for the review!

  19. mary says:

    I tried the Sublime mousse and am inpressed with the ease of application and I love Love love the “real” pump. However, it did not cover my grays 100 percent and the application takes 30 minutes.(others take 10 minutes)
    I also appreciate the distinct lack of typical hair colour smell and I appreciate it even more because it smells absolutely NOTHING like the awful beer smell that goes along with Nice and Easy Foam. (yuck unless you really really like the smell of beer)
    Would I try Sublime again? I might consider it but it will depend on how long it takes before I have to colour again.

  20. Henna says:

    Hey Mary

    Thanks for your comments on both the foams. I have to say that I’m sticking to the more traditional forms of at home hair coloring for now.

  21. Karen says:

    Worst hair colour experience ever! I will never use the Mousse again. It was supposed to be a medium brown with some sheen(#50) and came out a mousy, ugly dark brown(some places black!) Now I have to live with this bad colour experience because when I called L’oreal with my concern they said only option is to bleach the colour out and redye or let colour fade which will take weeks! I have always used the l’oreal Preference and been happy enough with that product but decided after all the advertising, to try the mousse product. Big mistake. Avoid this product, or if you still want to try it, definitely do the strand test! Also, it must have alot more peroxide, because the ends on my healthy hair, were left dry.

  22. Diane says:

    I used Loreal Foam colour which did not completely cover gray hair, was hard to distribute evenly in minimal time without drying my hair. The end result is uneven colour dry wispy unhealthy hair. I would like my money back plus extra for the wasted time

  23. Pam says:

    will never use this product again….it did not cover my gray at all…it looks like I didn’t even color my hair. And I found the pump next to impossible to use once my gloves were slick with the mousse.

  24. Alycia Harris says:

    Hi I have to put this comment on here because I dyed my hair with the sublime mousse dye. I have long, thick and greying hair. I use mousse in my hair almost daily to keep it tamed down. So I thought this will be easy to do, I do it every day. I bought the pure black and it said 100% grey coverage but what does that really mean? When I did my hair and was all said and done my hair was a brown color where my grey was. 100% grey coverage mean it covers but might not be the same color as what you bought. I had bought two boxes of the dye so it would be enough, it was not but I focused mainly on the grey area first and it turned out brown and very noticable. I ended up getting a friend to do it again with this other stuff and now it’s black and she got it for $2.00 at the locale dollarama. Now I can straighten my hair with out the grey or brown showing.But I spent out for two of the sublime and I did not like it.Sorry

  25. Nathalie May says:

    I have been using L’Oreal hair color for the last 20 years with no disappointment until I tried the Mousse Sublime! The color was totally off. I usually only do my roots but decided I was due for a full head application. Big mistake. The color was supposed to be dark blond. My roots are now reddish and the rest of my hair almost turned black!!! (within 15 minutes!!) My color before application was a golden dark blond. After applying the conditioner which usually makes my hair feel soft in the shower. It felt like I had just applied a stripper. Even though the color was running clear in the sink after rinsing it, in the shower after applying the conditioner, there was brown goo all over the shower walls! My hair felt like sand paper and in the worse condition ever. Now I look like a witch and have to go pay to get it fixed. L’Oreal what happened!

  26. L Evans says:

    Was excited to try the mousse formula. Worst product ever. Used dark blond and it turned out a flat dark brown. Gray was still there.

  27. Tina says:

    I wish I would have checked for your reviews BEFORE I used the L’Oreal Mousse. It went on great…I actually loved the mousse aspect. It did cover my grey but when it came time to rinse….that’s where my nightmare began! It dried my hair out so much that while I was UNDER the water rinsing…my hair felt dry!! I honestly thought I would never get it untangled! My boyfriend was kind enought to run to the pharmacy to get me some detangling stuff! I’ll never use it again! I was just surprised because I usually use L’Oreal and have never had this problem!

  28. Ezbeth says:

    I tried the Sublime Mousse very recently. My hair is dark brown but I’m starting to have grey hair on the sides and the back of my head, and the funny thing is that before the hair turns white it turns kind of red and starts to go white so it’s not even colour at all. I never dyed my hair before so I decided to try the mousse because it looks so easy and convenient. So I chose the pure dark brown (#40) and I have to say that it was a very good first at home colour experience. I followed all the instructions to the letter and my hair is soft, shiny and a rich dark brown. The greys were not 100% covered in some places though but I think it’s because I probably didn’t apply the mousse properly in some areas. I will definitely buy this product again!

  29. Laura Thompson says:

    I purchased light brown mousse from Loreal. I am so glad I did not purchase medium brown. The light brown is very dark and not at all what I expected. If I had purchased medium brown, I would have looked like Morticia of the Adams family. Very disappointed

  30. Louise says:

    I’ve been coloring my hair for about 15 years now. I heard about this mousse from Loreal and thought it sounded great and needed to try it. Very disappointed. It didn’t color my gray as stated on the box. It was easy to apply but not worth it in the end. Now I have to wait 2 weeks to color again to totally cover the gray.

  31. Patty says:

    I used the mousse yesterday and I love, love, love it! I couldn’t believe how easy it was to mix and apply!! The color was a bit darker than I expected – so, the next time I buy it, I’ll choose a lighter color. Keep it coming!!

  32. Jackie says:

    wow! i just used this product tonight and i am SO disappointed :(! i wanted to lighten my haircolor and used #90 pure light! my hair looks almost an orange color and is dull looking. i likes the mouse part, but the results are not worth the convenience of the pump! i will definitly NOT be using this product again, and now i have to figure out how to fix this ugly color!!

  33. I have used Loreal Feria for many years and have perfected my hair colour people stop me all the time I am 60plus look 50 could model my hair it is a horses mane.the colour is stunning I use no.64T if you need an older lady with beautiful hair I will send a photo. Today I was stopped 3 times!! I used to model my hair when I was 17

    I am a colour consultant..

  34. Laurie says:

    I only use Loreal hair coloring products. Tried the Sublime mouse. Awful. Not the quality product by Loreal that I am used to. I won’t stop using Loreal products but I will NEVER use the sublime again. Not the color I expected and it didn’t cover the minimal grey that I have. Now I need to find out how long before I can color again.

  35. Megan says:

    I bought the L’oreal Sublime Mousse Spicy Auburn Brown today. I have black/brown hair, partially treated and partially virgin hair as I now have a very short haircut. I have to say I absolutely HATE this product. It was a total waste of time and money. I applied it once according to the instructions, after waiting for half an hour, all the color was washed out. There was absolutely NO Difference to my original color. Given that I have short hair, I used the other half of the bottom and re-dye it AGAIN and left it on for another 40 min, and still, it made NO difference. I will NOT buy this product again. So a warning to all girlfriends out there.

  36. Tamara says:

    I just finished dying my hair blonde with the sublime, or should I say I tried to, my hair is still the same as it was before, there is absolutely no difference from before I dyed it. I am not impressed and feel I have waisted my money on this product and will never purchase it again.

  37. Shelley says:

    Died my hair this morning with L’oreal Sublime Mousse – Dark Blond – #70. My hair was light brown at the roots and hi-lited and I wanted to blend the two together! My hair came out burgandy! I have spent my entire morning trying to get this horrible product out of my hair. Online recommendations: heated olive oil (tried that); Head & Shoulers Shampoo (tried that); shampoo with 40 peroxide (tried that)! Has faded slightly but still is one horrible color. Next if the hair salon or Sally’s for a bleach kit! L’oreal should give everyone their money back for this product. I will never purchase it again & if you read this “Do not use this or you will be sorry!”

  38. Henna says:

    Hey Shelley

    I would go to a salon for the fix… you don’t want to do more damage at home.

  39. Cherri says:

    L’Oreal foam is terrible. I warned my friends not to use it. Expensive and not worth the price. Fades too fast. My hair turned almost black from using the light brown color. Doesn’t cover gray good. Two washings with gentle shampoo and I need to re-treat my hair. I’m going back to nice and easy, at least it works.

  40. Christina says:

    I’ve tried the Loreal Sublime Mousse and it was ok. The application is very much easier than the liquid hair dye. The problem I heard from many users is that the mousse give a darker result than the color shown on the package. I will love it more if they had a burgundy or purple color.

  41. Shannon says:

    My nan tried this, and she had the red.
    It was horrible. She hated it, so she asked the hairdresser to put some highlights through to make it not so much of a block colour.
    The bleach was left on for twenty minutes, and it was the highest peroxide…AND IT DIDN’T TAKE.
    It washed out like shampoo.

    Horrible product.

  42. Kat says:

    i sooo should have looked at this before i used the sublime mouse. is there a way to be refunded? it didnt change my hair color anything like it shows on the box just gave it a red tinge

  43. Henna says:

    You know, I have no idea. I will say that large companies by and large want you to be happy with their product, so at the very least, they might send you some coupons for other L’Oreal products. If you are unhappy and you have the time, I would call customer service.

  44. Jody Blank says:

    L’Oreal website does not allow comments online, you must submit by MAIL or call their 800 number from 9 to 5. Wonder how long you will wait on hold for a person. Anyhow, I took their hair color quiz, hoping to leave a comment somewhere, and the final recommendation is a product that is on their “discontinued” list. They discontinue everything I like. Who are they catering to?

  45. Jody Blank says:

    Just used Sublime Mousse for the first time and I am horrified with how dark the result is. I used to use Natural Match but for some unknown reason, it was discontinued. This is a poor substitute. My hair feels dull and dry after using the entire tube of conditioner. Now I have to find out how to quickly return to my regular medium brown. Do not use this product. I should have followed my instinct and boycotted anything that was plugged by the vapid Jennifer Lopez.

  46. Sue Ferreira says:

    I only have a few strands of gray so I refuse to colour my hair at a salon. Plus, I like to experiment different shades from time to time. I was desperate to try out this no fuss mousse.
    Positive outcome: Extremely easy to use and covered those grays.
    Negative outcome: Since when on God’s green earth is Light brown almost black?!
    I’d sooner destroy another t-shirt than use this product again.

  47. Joanne says:

    Just got off the phone with L’Oreal Canada. I purchased Sublime Mousse 60 Pure Light Brown. I had purchased Sublime Mousse before, Pure Light turned my hair black. The rep said that this product doesn’t lighted artificial colour like the box shows. Really hair colour doesn’t change hair colour? L’Oreal should put a recall notice on this product.

  48. Lynn Heyden says:

    I tried this produce and liked it alot. I had very light hair. Pretty much a whole head of grey (white) hair. I tried the medium blonde and although it came out darker than expected it faded out quite a bit after each wash. But it did not dry my hair in fact it always looked healthy and nice a shiny.

    Really liked it and would definitely use it again maybe in a lighter shade though. It was also nice to use as the application was simple and covered very well.

    I don’t understand what the problem was for most of these people would performed a review on the product.

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