MAC Give Me Liberty of London

This season, I am absolutely smitten with MAC’s new nail colours.  There were the mattes from the Riveting Collection (I seem to be seeing Studded on many hands these days), and now there are the two offerings from the Give me Liberty of London Collection.  The two colours offered are Vestral White, which is a creamy white, and Blue India which is a creamy smoky blue colour.  I find that they’re both very glossy shades with good staying power as long as they’re used with a base and top coat.  I also love that the packaging for this collection is top of the line – that is a not a bird sticker you are seeing on the polish bottle!  The packaging actually has printed designs on it which is must better than what MAC has done with some other collections!

If you’re wondering where the designs come from, Liberty of London is a brand that specializes in prints – they’ve been used by famous designers from YSL to Kate Moss for Topshop, so they’ve got some great history behind them.  Oscar Wilde said that it was “The chosen resort of the artistic shopper” and now that extends into makeup as well!

Here’s a snippet from an interview with James Gager, Senior VP and Creative Director of MAC.

The MAC Give Me Liberty of London design is based on William Morris’s Strawberry Thief print from 1883. What appealed to you about it, and did you make any changes?

MAC was allowed to cull from the vast Liberty archives to select this print as the inspiration for the collection. As we wanted something that would be exclusive to M∙A∙C, Liberty graciously agreed to rework it for us. We collaborated on the colours of the print and of course the package design and print placement.
By combining Liberty’s heritage and history with M∙A∙C’s distinctive sensibility, we were able to take a print that was over 100 years old and modernize it in a way that I think will resonate with customers worldwide.

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