Check it out: MAC’s Stylishly Yours collection which was released on Dec. 26 features their Zoom Lash in New Hue which they describe as a blackened plum. This is the best picture that I could take of the tube. It looks pretty plummy on the mascara wand, but on my lashes, I detected no colour, which was fine with me. I like that the “new hue” is subtle but I have no doubt that it can add oomph to any look.
Retails for $18 CDN and available at your local MAC counter now. I must also say, that I’m not a huge fan of MAC mascaras in general including this one.