Marc Jacobs’ new scent is called Bang, and the only thing that’s really catching my eye is the ad campaign, which features a naked Marc Jacobs holding a bottle of his own scent to cover his private parts. It’s reminiscent of his ad for Louis Vuitton that had him holding a bag to cover his nether regions.
The scent is supposed to have young, contemporary males in mind, and that was the justification for the ad campaign.
I, however, showed the ad to a few of my male friends, and their reaction was interested. Nobody said that it made them interested in the perfume, and they also weren’t taken aback by the ad.
The women, however, were more interested, so lets just leave it at that.
I actually liked how Bang smells. It’s peppery and woody and very warm. The Eau de Toilette Spray will retail for $69 for 50 ml.
Lets also take a minute to recall this ad campaign for a Tom Ford scent. Interestingly, this scent is also for men, but it featured a naked woman who can’t be identified in the photos. I suppose that was a different way of attracting customers.
Marc Jacobs Bang is currently available at Holt Renfrew, and will be everywhere else starting October.