Minimalist Anti-Aging Skincare


From my brow tint of choice to my go-to daily Aveda Men fragrance, I’m definitely drawn to a borrowed-from-the-boys approach to beauty. So, of course I’m totally into the masculine look and pared down concept behind Minimalist, the new anti-aging skincare line from Pure + Simple co-owner Jean Eng.

The four-product collection is loaded with skin-enriching organic oils and essential fatty acids and designed to improve hydration and texture for aging skin. The Exfoliating Cleansing Milk ($39.95), which scrubs skin with olive seed powder, is gentle enough to use every day but I preferred to wash with it a few times a week. Although I haven’t used the Face Lift Serum ($99.95) long enough to expect  results, I like the liquid formula – any time I try a lotion-based serum I just feel as though it’s a mislabelled moisturizer. Face Elixir ($49.00) is a gorgeous blend of 100% pure organic face oils such as coconut, avocado and pumpkin. I’m a big believer in using facial oils at night and loved the unique blend behind this one. My favourite product from the collection is the Face Cream ($49.95). With luxe ingredients such as avocado and olive oil, it’s rich but lightweight and has an almost balm-like texture. The cream also has a beautiful botanical creamy orange fragrance that I’m in love with.

Although I’d like to see an eye cream added to the collection, the product line is a solidly streamlined approach to anti-aging skincare. With formulas and packaging that are clearly unisex, I could easily share the line with my boy and free up extra space in my bathroom cabinet for other important things – like my ever expanding lip gloss collection.

Minimalist is available now at Pure + Simple stores and online.

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About Cheryl Kozoriz

Cheryl Kozoriz is communications and public relations professional focusing on lifestyle and beauty. She enjoys vegan baking, library visits and a good nude lipstick. Based in Toronto, Cheryl blogs about west end living on She was formally the PR manager for Aveda Canada. Find her on twitter @cherylkozoriz.
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5 Responses to Minimalist Anti-Aging Skincare

  1. Amy Corpuz says:

    Great information. Since I’m over 40 and have sensitive skin, I’m always on the lookout for gentle anti-aging products. I also use an oil at night so I’m looking forward to trying this products. Thanks!

  2. Hi Amy. My skin is fairly sensitive as well so I totally know what you mean. The Face Elixir oil is really lovely and it absorbs very quickly. Let me know what think!

  3. I am crossing 35 plus in this year and think that my skin is becoming loose and got some wrinkles under my eyes. As well as my eyes got some puffiness too. Is this kit will useful for me? So that I will looking forward it.

  4. Hi Merry. The Face Lift Serum is formulated to maximize hydration, regenerate damaged skin and reduce inflammation. I haven’t been using it long enough to see if there is an effect on skin elasticity, but I have definitely felt like my complexion has looked fresh and glowing since I’ve been using the collection.

  5. Josie says:

    Same as Amy, my skin is also very sensitive, and unfortunately I am somwhat older than 40 …sob 🙂 However the face lift serum sounds like a great product, so I will have to give it a try…thanks for the advice!

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