Not Your Mother’s Estee Lauder

This month, Estee Lauder’s new Pure Color Eyeshadow will be on counters.

They’ve divided their finishes into Matte, Satin, Luminous, and Metallic categories, and the shadows offer rich pigmentation and come in 48 colours.  I loved the original Pure Color shadows, but my favourite part about these new ones is the packaging.  It’s sleek, it’s glamourous, and it’s more “new” Estee Lauder, not your Mom’s Estee Lauder.

Love it.

Each shadow retails for $22.50

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