If you love fashion and have always wanted to know more about different luxury brands, then you absolutely have to read this book. It’s a thorough and in-depth look at the House of Gucci, where they came from, and how they got to the top.
Gucci, as some of you may know, used to be a family-owned business before it got bought over by a company that rehabilitated luxury companies going bankrupt. How they go to making hundreds of millions of dollars a year to being worth almost nothing is a very interesting story and this book tells it all.
Not only does the book delve into the financial and business details of the company’s history, but it also tells the reader about the people who made up the Gucci line and had the vision to take it to the top. Those people payed a price for their success and their failures, and the book tells more about that.
They say that it’s lonely at the top – well it seems that nobody knew that better than the people who ran Gucci.
I really enjoyed reading this book because of all the detail that it gave me – however, I have to say that it’s very badly written. It’s not chronological, and jumps about from character to character. I was often left trying to piece together what was going on at what time, and that really shouldn’t have been there, because it’s very difficult to follow the intricate details of the business in the first place.
This is a fantastic book and I still recommend it, but just remember that you’re going to need to invest time and energy into reading it.
I’m now interested in reading more books that are about fashion, and I’d love it if you’d share your recommendations with me!