When you’re buying a foundation, apply a little bit to your jawline and see whether it blends into your skin. If you’re happy with how it looks, apply the foundation to half your face to see how it really looks compared to your skin without any foundation. Remember, it should just look like your skin – but better! If there’s too much of a difference in colour, then you haven’t found the right foundation. Also check out the foundation from afar and see whether it blends into your neck colour.
Don’t forget: the best way to find your perfect foundation is to check it in natural light. If you’re in a store trying foundation on, then blend in a bit on your jawline and head outside with your own hand mirror. Check out how the foundation looks in natural light and under fluorescent light. Make sure it blends into your skin completely to be sure that you have the right match.
Try asking a discerning friend to help you check if the foundation is a good mask – or make sure you really trust the person helping you in the store.
Another tip is to take a digital camera with you, and after applying the foundation all over your face, take a picture of yourself with the flash on. This will help you see whether the foundation looks good in pictures or whether it has a whitish cast to it. If you just need an easy-to-wear everyday foundation, you might not care how it looks in pictures, but it’s nice to know what it will look like instead of getting surprised afterwards.
Also, remember that no matter how much money you’ve spent on your foundation, most stores will allow you to return the product if you’re not happy with it.