In conjunction with the Boss Bottled Elixir launch, I was able to send some interview questions over to Annick Menardo, one of the perfumers of the scent. Have a read!
- You are known for some more airy types of scents (I’m thinking Bois d’Argent for Dior or Bois d’Armenie). One would think that an Elixir is more potent – how do you maintain your own style but for a more potent scent?
Each new brief is an intense moment where I start brainstorming what could be the new scent for the brand. The perfume I like to create are first and foremost about convictions, I always like following my conviction in my creations and this sentence of “being your own Boss” resonated quite well with my way of working.
- What was some of the inspiration behind this scent?
For the original Boss Bottled, I strongly believed in the apfelstrudel association: cooked apple, cinnamon and vanilla. With Boss Bottled Elixir, I wanted to approach the gourmand family 25 years later in a more contemporary way with an overdose of vanilla notes sophisticated by a strong patchouli signature and a rich ambery background.
- How were you inspired by the Boss brand while working on this perfume?
BOSS is a deeply creative brand. Boss Bottled was the first fruity for men. There was no men perfume with this fruit overdose at this time, it was a revolution. It was daring! Boss Bottled marked the creation of a fruity fragrance for men, the creation of a new family. This inspiration for bold creativity caried on in this new take on the iconic accord. I imagined a golden patchouli, beyond the material towards a unique and daring fragrance.
- The Boss brand has a large catalogue of scents – what did you think was missing from their lineup?
Each fragrance made by BOSS is a unique signature. Bold and brave fragrances pushing the boundaries of what it means to be your own BOSS. Forever finding new and creative ways to embody fearlessness through fragrances shaping the olfactory landscape of the perfume industry. Just like I did 25 years ago with BOSS Bottled, I wanted to create with BOSS Bottled Elixir something new, take a leap to create something even more contemporary, a true timeless signature for today and tomorrow’s BOSS customer.
- What type of person do you see wearing Boss Bottled Elixir?
The BOSS customer is an audacious, inspired, and empowered person able to be their own BOSS and able to integrate this idea into every aspect of their life.
