304 is the perfume launched this year by the brand Bon Parfumeur. This brand makes affordable and easy-to-wear perfumes. I haven’t sampled everything from the brand, but I visited their booth at Esxence and there’s nothing animalic or over-the-top from the brand. I appreciate that aesthetic and still, there are lot of interesting things to choose from. Bon Parfumeur isn’t a new brand either – they’ve been around for a while and you can find their perfumes at Harry Rosen and Simon’s in Canada. Because of their pared-back aesthetic, people sometimes mistake them for an in-house brand from those stores, but actually, the brand is independent and based in France. The perfumer for this scent is Anne Flipo and taps into the trend of clean musky perfumes.
Clean musks are having a moment – they’ve always been around, but I think after the overdose of lactonic sweets, people also want something super clean in their fragrance wardrobes. Clean musk should be affordable since you’re basically smelling like laundry. ⠀⠀⠀⠀⠀⠀⠀⠀
Bon Parfumeur 304 gives that clean musk but adds some spicy top notes to make the scent more interesting. This is my preferred take on musk. 304 takes zesty ginger and toned-down cumin, setting off the clean musk in its base. This is perfect for hot sticky days when you want to smell fresh but not boring.⠀⠀⠀⠀⠀⠀⠀⠀⠀
