Every minute a bottle of Dior Homme Intense gets sold in a Facebook group around the world.
I made that up but I’m sure it’s not far from the truth.
Someone sent me a decant of this free with a package and I had never heard of it. It blew me away and I kept the sample, wore it but then gave whatever was left to my favourite student at the end of the school year. Edmond Roudnitska said: “beautiful perfume is the one which gives us a shock: a sensory one followed by a psychological one.” I certainly got that and maybe that’s why this perfume lives in my head. Then I got another decant and it smelled different 😕.
Anyway, it has lived on in my memory as the perfect Iris-cocoa-amber perfume, just masculine enough to be worn by men but also by me. I honestly think you could stick this in a Privée, private blend, atelier blah blah blah bottle and sell out. Still, it’s at your local duty-free so it gets ignored, passed over, and underappreciated, but it’s also very widely bought and worn!
And traded!
And anyway, it’s finally mine.