Apparently skincare is boring now, coming in dropper vials instead of big glamorous jars, selling us ingredients and formulas instead of a dream… that’s an opinion I came across recently.
I don’t know if we are going back to the era of skincare selling us an image instead of results, partly because social media has given a platform to scientists and those people who are interested in actual ingredients. The success of the “sciency” skincare packaging proves that this is something that consumers want. They want to know what they’re putting on their skin. To call the new packaging boring is to call science boring, which, ok, that’s fair, science isn’t for everyone and if you weren’t a sciency kid in school, you’re not going to be a science-loving influencer, but I think, giving people information has also given them choice, and has ultimately resulted in brands creating some nice products that work.
Pictures: La Roche Posay’s Toleraine cleanser and their B3 serum. The cleanser is a creamy gel that washes away clean. It never foams but it melts away makeup without leaving a residue. The B3 serum is great for tackling pigmentation but gently – B3 is niacinamide so it’s good for barrier repair too. The upside of having a serum with just 1 active ingredient is that if it doesn’t work for you, you’ll know which ingredient that is and you’ll move on. The downside of having lots of choice is that it’s hard to know what to choose, but there’s lots of time to figure it out.
