Canadian Beauty

I’ll cut to the chase and then tell you more about the products: this line is actually good.  CBMe Beauty is a line of skincare by Denise Richards.  It has 4 products (I’m missing the cleanser in the picture below) and is a routine for the morning and the night.  The routine has a cleanser that you could use in the morning or at night, a retinol, an eye cream, and a mineral sunscreen for the day.

I think that it’s pretty impressive that a “celebrity” beauty line has a sunscreen in it and a retinol product because a lot of the lines that I’ve seen or tried are really basic.  They keep them basic so that they work for the most number of people, but that doesn’t mean that they’re effective for anything.  If I want a basic moisturizer, I’d rather buy Cerave than Kylie but you do you.

Anyway, I would have to say that the star product in CBMe Beauty is the Nightly Tri-Retinol Renewal Serum.  I think it’s worth looking at the ingredients because then you’ll see what makes this serum so great:

Glycerin, Glyceryl Diretinoate (GDR), Retinol, Retinyl Ester Lysophosphatidic Acid Phospholipids, Ascorbyl Linoleate, Myristoyl Nonapeptide-3, Heptapeptide-12 (P604), Galbridin ,Ethyl Macadamiate, Allantoin, Passiflora Edulis Seed Oil, Passiflora Incarnata Seed Oil, Panthenol, Tocopheryl Acetate.

You can see that there are indeed 3 different types of retinol in this formula.  There’s the Glyceryl Diretinoate, which is a mix of glycerine and retinoic acid, there’s retinol, and then there’s Retinyl Ester.  It’s great that there are 3 types of retinol in this product, but the truth is that it’s probably only the first 2 that are going to be effective on your skin, and they’re entire serum is nice and moisturizing so there’s very little irritation in your skin. Truly, this is a serum if you want to use retinol, and it’s not too irritating.  I do wish they had written the percentage of retinol on the product so that you could figure out if it would be irritating or not.

The eye serum is great – it’s nice and light but moisturizing as far as eye serums go.

The cleanser was ok, but my pump broke.

And the sunscreen – again – wow, way to go for introducing a mineral sunscreen into the line.  I did find it a little whitish on my skin but it’s great for using under makeup and it’s really a hydrating formula.  To be honest, it’s not my favourite sunscreen that I’ve tried on this summer but I do like it.  The ingredients list a blend of zinc oxide and titanium dioxide so it’s a little sheer but also a little greasy so better for dry skin.

What I love about this line is that it makes skincare simple and effective.  Maybe she will add more products to the line to tackle other skin issues, but as it is, the line is a simple way to have an effective skincare routine.

Here’s a little Q&A with Denise Richards:

How did you come to be involved with this skin-care company CB Me? 

I was approached by Kevin Harrington, former shark on “Shark Tank,” through a mutual friend. Skincare has been something I’ve always been passionate about. Over the years, I’ve tried so many different products and mixed different things, so I was very excited to get involved and be able to do my own line.

What does your current skin-care routine look like? 

It’s very minimal right now, especially during the quarantine because I’m not wearing a lot of makeup. A lot of times in the morning, I don’t even wash my face, I just rinse it with water and then I put the cream oil moisturizer on and if I’m outside I’ll put a sunscreen on top.  It’s been a great break for my face not having to wear heavy makeup on set all day. At night, I’ll wash my face with my cleanser and I use the nighttime serum and a little bit of the eye cream. 

What is your favorite product from the line?

I love the Cream Oil, because prior to this line, I always would mix my moisturizer with real oil and make my own concoctions. What I love about it, that it doesn’t leave your skin greasy at all and it is very moisturizing. I love that we were able to use hemp oil, which has a lot of amazing benefits and it helps you produce your own collagen. I have found that even people with oily skin have been able to use the hemp oil as well.  

Other than skincare products, what do you do to stay camera-ready?

I drink a lot of water; I try to take good care of my skin and lead a healthy life-style. I stay out of the sun when I can and use sunscreen! I also have a great glam-team when necessary! LOL

You have an amazing body. What is your secret to staying in shape?

Pilates has been the main go-to for years. It’s the exercise my body responds to best. During the recent pandemic, I have had to improvise a bit as I am not able to go to the gym, but I love jumping rope. I have also been using weights and doing lunges.

What is exciting about making the products?

We use a patented peptide that is used only in our product – that combined with hemp creates amazing results.

What is the team’s long-range plan or CB Me? How do you see the brand existing in the market? 

This is my first time doing a skincare line and I am excited to introduce new technology as it is developed and extend the brand by using unique cannabinoids like CBD, CBG, etc. when legal regulations permit. We see it being sold as an affordable extremely high-quality brand used by 25-70-year-old plus – we see this as internet, tv shopping and mass retail product worldwide. Eventually, I would love to add an exfoliant and a mask to the line as well.

Why do you think consumers will be drawn to the line?

Because simply…it’s user-friendly and not overwhelming. Sometimes when you get a line, there’s so many different products, it could take you a half hour just to wash your face at night. CB Me is quick and effective!

What specifically sparked your interest in skincare? Did you go through your own personal skin issues in the past?

I don’t do injections. I’ve tried Botox and I don’t like it, it made me feel like somebody was pushing my forehead down. I’ve always been one to take care of my skin. Even at a young age, when I was a teenager, I was always keeping my face out of the sun, I would put sunscreen on. As I’m getting older, it’s something I want to continue to do so. I want to hopefully continue on a great skincare regime and not go towards the injections of different things. I hope I stay that way because I think there are a lot of toxins in those. Skin has always been something I’ve always been passionate about and to be able to have the opportunity to do my own line was very exciting. I did get acne when I was very little. I was actually very lucky because my sister had the opposite skin. She got a lot of acne and she still has oily skin, so we were opposite that way. Of course, I always get that pimple occasionally, even as an adult.

You also have young daughters at home, what do you hope to teach them about skincare?

I want my daughters to learn to take care of their skin. Since they are so young, it’s important for them to use gentle moisturizers and use gentle soap. Since we live in California, I do think vitamin D is good for us, along with drinking lots of water and keeping your face out of the sun. I think keeping the face covered is important as far as maintaining your skin as you get older. Also, just living a clean lifestyle. That’s what has helped me maintain good skin over the years.