WWD Turns 100: YSL Opium

I’m thoroughly enjoying sharing with you the beauty highlights from the 100 anniversary issue of WWD which hit stands yesterday.

Today’s scan has to do with the launch of YSL Opium which pretty much rocked the beauty and PR world at the time.  Could you imagine a beauty company spreading the rumour that the launch party is being held in an opium den?  I’m sure that us stuck up 21st century people would think that a little distasteful.

The WWD issue really shows us now society has changed in such a short while.  Opium came out in 1978 and that wasn’t really a long time ago!

Take a look at # 48 from the magazine’s 100 Remarkable Moments and read about the Opium launch for yourself.

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