Aveda Pure-Fume and Aveda Men Pure-Formance

Keen to be green. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

June 28

I’ve pulled out my old bottle of Aveda Men Pure-Formance to go with the rest of the Aveda skincare I’ve been using (gifted). You can see this bottle is half-used so it’s been loved, and of course, it’s now discontinued. Imagine every green aromatic – mint, basil, eucalyptus, rosemary, anise, fennel – and it’s all in this men’s perfume. Today, it would be niche and unisex, and would fit right in with anything from Aesop. If you want to smell like a spa, or smell a spa, you go into the Aveda store in the mall, drink the herbal tea, and come out feeling refreshed. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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